Using words like ‘free’, ‘cash’ or even just including dollar signs ($) in your email can trigger a spam filter particularly if they are found in the email subject line. Words like ‘viagra’ or ‘cialis’ appearing in an email are nearly always quarantined.īut they aren’t the only targets. Don’t use capitals, urgent phrases and excessive punctuation!!!!!!!! Common Spam Avoidance Techniques Choose body content and subject lines carefullyįirstly make sure you have a subject line and avoid spammy language like ‘buy now’ ‘click here’ ‘last chance to win…’ ‘why pay more’. With all this robust cyber security, how do we make sure our email campaigns get to their desired destination?īefore we start, there are common mistakes that will land you in the spam filter, these still apply so if you’re new to email marketing then make yourself familiar with these common things to avoid.
Make no mistake, spamming is wrong, but it doesn’t take a spammer to get caught in the spam filter.
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The list of criteria for what constitutes spam is growing and more savvy software is being developed to protect people from unsolicited emails.
You can’t afford to spend time, money and energy creating email campaigns only to have them land in the spam filter.